MOVING SALE — ENDS TONIGHT!

FREE SHIPPING ON ALL ORDERS

30-DAY MONEY-BACK GUARANTEE

Casual women's dress with floral print.

$189.95 $89.95 Save 53%

Shipping calculated at checkout.

FRESH FLOWERS FOR CAREFREE DAYS

This dress is pure freshness for hot days: delicate floral print, loose cut, front buttons, and flared sleeves. Light, comfortable, and with that casual vibe that never fails. Ideal for spring and summer, when you want to feel put together effortlessly and enjoy the good weather with the best company.

WHY YOU'LL LOVE THIS DRESS?

Delicate floral print – A fresh, feminine design full of natural charm.
Loose and comfortable cut – Freedom of movement to feel relaxed all day.
Front buttons and flared sleeves – Feminine details that add a modern and carefree touch.
Versatile for any occasion – Perfect for the beach, walks, vacations, or stylish casual looks.

PRODUCT CARE

Machine wash with cold water
Do not use bleach or harsh fabric softeners
Dry in the shade, avoid direct sunlight
Iron at low temperature if necessary

Enjoy free shipping across Australia on every order this week.

Orders are dispatched within 1–2 business days and typically arrive within 5–10 business days. You'll receive tracking details by email as soon as your order ships.

We want you to love your pieces. If something isn't quite right, you're covered by our 30-day money-back guarantee.

Simply reach out to contact@theellisfamilygoldcoast.com and our team will help you arrange a return or exchange.

[{"id":54399904252237,"title":"Gray \/ S","option1":"Gray","option2":"S","option3":null,"sku":"DWOD2-BW324017","requires_shipping":true,"taxable":true,"featured_image":{"id":91809905475917,"product_id":10778402947405,"position":1,"created_at":"2026-07-27T08:50:39+10:00","updated_at":"2026-07-27T08:50:41+10:00","alt":null,"width":800,"height":1067,"src":"\/\/theellisfamilygoldcoast.com\/cdn\/shop\/files\/RACHEL___GEBORDUURDE_VINTAGE_JURK_5.jpg?v=1785106241","variant_ids":[54399904252237,54399904285005,54399904317773,54399904350541,54399904383309,54399904416077]},"available":true,"name":"Casual women's dress with floral print. - Gray \/ S","public_title":"Gray \/ S","options":["Gray","S"],"price":8995,"weight":0,"compare_at_price":18995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":63812086825293,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1067,"width":800,"src":"\/\/theellisfamilygoldcoast.com\/cdn\/shop\/files\/RACHEL___GEBORDUURDE_VINTAGE_JURK_5.jpg?v=1785106241"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":54399904285005,"title":"Gray \/ M","option1":"Gray","option2":"M","option3":null,"sku":"DWOD2-BW324018","requires_shipping":true,"taxable":true,"featured_image":{"id":91809905475917,"product_id":10778402947405,"position":1,"created_at":"2026-07-27T08:50:39+10:00","updated_at":"2026-07-27T08:50:41+10:00","alt":null,"width":800,"height":1067,"src":"\/\/theellisfamilygoldcoast.com\/cdn\/shop\/files\/RACHEL___GEBORDUURDE_VINTAGE_JURK_5.jpg?v=1785106241","variant_ids":[54399904252237,54399904285005,54399904317773,54399904350541,54399904383309,54399904416077]},"available":true,"name":"Casual women's dress with floral print. - Gray \/ M","public_title":"Gray \/ M","options":["Gray","M"],"price":8995,"weight":0,"compare_at_price":18995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":63812086825293,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1067,"width":800,"src":"\/\/theellisfamilygoldcoast.com\/cdn\/shop\/files\/RACHEL___GEBORDUURDE_VINTAGE_JURK_5.jpg?v=1785106241"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":54399904317773,"title":"Gray \/ L","option1":"Gray","option2":"L","option3":null,"sku":"DWOD2-BW324019","requires_shipping":true,"taxable":true,"featured_image":{"id":91809905475917,"product_id":10778402947405,"position":1,"created_at":"2026-07-27T08:50:39+10:00","updated_at":"2026-07-27T08:50:41+10:00","alt":null,"width":800,"height":1067,"src":"\/\/theellisfamilygoldcoast.com\/cdn\/shop\/files\/RACHEL___GEBORDUURDE_VINTAGE_JURK_5.jpg?v=1785106241","variant_ids":[54399904252237,54399904285005,54399904317773,54399904350541,54399904383309,54399904416077]},"available":true,"name":"Casual women's dress with floral print. - Gray \/ L","public_title":"Gray \/ L","options":["Gray","L"],"price":8995,"weight":0,"compare_at_price":18995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":63812086825293,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1067,"width":800,"src":"\/\/theellisfamilygoldcoast.com\/cdn\/shop\/files\/RACHEL___GEBORDUURDE_VINTAGE_JURK_5.jpg?v=1785106241"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":54399904350541,"title":"Gray \/ XL","option1":"Gray","option2":"XL","option3":null,"sku":"DWOD2-BW324020","requires_shipping":true,"taxable":true,"featured_image":{"id":91809905475917,"product_id":10778402947405,"position":1,"created_at":"2026-07-27T08:50:39+10:00","updated_at":"2026-07-27T08:50:41+10:00","alt":null,"width":800,"height":1067,"src":"\/\/theellisfamilygoldcoast.com\/cdn\/shop\/files\/RACHEL___GEBORDUURDE_VINTAGE_JURK_5.jpg?v=1785106241","variant_ids":[54399904252237,54399904285005,54399904317773,54399904350541,54399904383309,54399904416077]},"available":true,"name":"Casual women's dress with floral print. - Gray \/ XL","public_title":"Gray \/ XL","options":["Gray","XL"],"price":8995,"weight":0,"compare_at_price":18995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":63812086825293,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1067,"width":800,"src":"\/\/theellisfamilygoldcoast.com\/cdn\/shop\/files\/RACHEL___GEBORDUURDE_VINTAGE_JURK_5.jpg?v=1785106241"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":54399904383309,"title":"Gray \/ 2XL","option1":"Gray","option2":"2XL","option3":null,"sku":"DWOD2-BW324021","requires_shipping":true,"taxable":true,"featured_image":{"id":91809905475917,"product_id":10778402947405,"position":1,"created_at":"2026-07-27T08:50:39+10:00","updated_at":"2026-07-27T08:50:41+10:00","alt":null,"width":800,"height":1067,"src":"\/\/theellisfamilygoldcoast.com\/cdn\/shop\/files\/RACHEL___GEBORDUURDE_VINTAGE_JURK_5.jpg?v=1785106241","variant_ids":[54399904252237,54399904285005,54399904317773,54399904350541,54399904383309,54399904416077]},"available":true,"name":"Casual women's dress with floral print. - Gray \/ 2XL","public_title":"Gray \/ 2XL","options":["Gray","2XL"],"price":8995,"weight":0,"compare_at_price":18995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":63812086825293,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1067,"width":800,"src":"\/\/theellisfamilygoldcoast.com\/cdn\/shop\/files\/RACHEL___GEBORDUURDE_VINTAGE_JURK_5.jpg?v=1785106241"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":54399904416077,"title":"Gray \/ 3XL","option1":"Gray","option2":"3XL","option3":null,"sku":"DWOD2-BW324022","requires_shipping":true,"taxable":true,"featured_image":{"id":91809905475917,"product_id":10778402947405,"position":1,"created_at":"2026-07-27T08:50:39+10:00","updated_at":"2026-07-27T08:50:41+10:00","alt":null,"width":800,"height":1067,"src":"\/\/theellisfamilygoldcoast.com\/cdn\/shop\/files\/RACHEL___GEBORDUURDE_VINTAGE_JURK_5.jpg?v=1785106241","variant_ids":[54399904252237,54399904285005,54399904317773,54399904350541,54399904383309,54399904416077]},"available":true,"name":"Casual women's dress with floral print. - Gray \/ 3XL","public_title":"Gray \/ 3XL","options":["Gray","3XL"],"price":8995,"weight":0,"compare_at_price":18995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":63812086825293,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1067,"width":800,"src":"\/\/theellisfamilygoldcoast.com\/cdn\/shop\/files\/RACHEL___GEBORDUURDE_VINTAGE_JURK_5.jpg?v=1785106241"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

{"id":54399904252237,"title":"Gray \/ S","option1":"Gray","option2":"S","option3":null,"sku":"DWOD2-BW324017","requires_shipping":true,"taxable":true,"featured_image":{"id":91809905475917,"product_id":10778402947405,"position":1,"created_at":"2026-07-27T08:50:39+10:00","updated_at":"2026-07-27T08:50:41+10:00","alt":null,"width":800,"height":1067,"src":"\/\/theellisfamilygoldcoast.com\/cdn\/shop\/files\/RACHEL___GEBORDUURDE_VINTAGE_JURK_5.jpg?v=1785106241","variant_ids":[54399904252237,54399904285005,54399904317773,54399904350541,54399904383309,54399904416077]},"available":true,"name":"Casual women's dress with floral print. - Gray \/ S","public_title":"Gray \/ S","options":["Gray","S"],"price":8995,"weight":0,"compare_at_price":18995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":63812086825293,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1067,"width":800,"src":"\/\/theellisfamilygoldcoast.com\/cdn\/shop\/files\/RACHEL___GEBORDUURDE_VINTAGE_JURK_5.jpg?v=1785106241"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}

What our customers say

Based on 30.000+ reviews

Beautiful quality, fast delivery

Arrived quicker than I expected and the packaging was gorgeous. The dress looks even better in person than online. So happy I found this little family store.

Karen M., Gold Coast QLD

2 Days Ago

Finally, styles that suit me

At 52 it's hard to find pieces that feel elegant but still fun. These are exactly that. Their dresses are amazing — I wear mine every day now.

Wendy S., Sydney NSW

3 Days Ago

Worth every dollar

I was hesitant ordering online but the quality is genuinely lovely — proper stitching and gorgeous fabric. Feels like something I'll have for years, not one season.

Anne D., Adelaide SA

1 Week Ago

Lovely dress, sizing tip

Gorgeous material and true to the photos. I'd suggest sizing up if you're between sizes. Once I swapped it was perfect and the customer service was so helpful.

Anne D., Adelaide SA

1 Week Ago

Obsessed with my new maxi dress

The fit is so flattering and the fabric feels beautiful in our humidity. I've already had three compliments wearing it to lunch. Will absolutely be ordering again.

Julie R., Byron Bay NSW

1 Week Ago

My go-to for coastal weekends

Threw it on for a beach walk and then straight to brunch — didn't need to change a thing. Comfortable, breezy and so easy to style. Highly recommend.

Sharon T., Sunshine Coast QLD

2 Weeks Ago

Compliments everywhere I go

Wore the set to my daughter's engagement and three people asked where it was from. Elegant, comfortable and so well made. This shop has a customer for life.

Robyn P., Melbourne VIC

3 Weeks Ago

Beautiful pieces, beautiful service

A small hiccup with my address was sorted straight away with the loveliest reply. The earrings are delicate and elegant — exactly what I wanted. Thank you!

Michelle K., Perth WA

1 Month Ago

Buy more and save up to 20% extra

Save 50%

Ansly™ Floral Midi Dress

$159.95 $79.95 Save 50%

Save 60%

Kassy™ - Elegant Maxi Dress

$239.95 $94.95 Save 60%

Save 61%

Isadora™ | Printed Midi Dress

$204.95 $79.95 Save 61%

Save 57%

Felicidad™ | Floral Rose Dress

$209.95 $89.95 Save 57%

Save 61%

Valeria™ | Crossed Dress

$204.95 $79.95 Save 61%

Save 63%

Ignacia™ | Long Pleated Floral Dress

$214.95 $79.95 Save 63%

Save 60%

Higinia™ | Midi Dress Printed in Copper Tones

$274.95 $109.95 Save 60%

Save 63%

Eloísa™ | Long Floral Dress

$214.95 $79.95 Save 63%

Save 56%

Ernestina™ | Long Floral Green Dress

$204.95 $89.95 Save 56%

Save 61%

Justa™ | Two-Piece Set with Halter Neck

$204.95 $79.95 Save 61%

Save 70%

Gregoria™ | Long Floral Dress with Deep Neckline

$264.95 $79.95 Save 70%

Save 61%

Florencia™ | Long Floral Dress with Low Neckline

$204.95 $79.95 Save 61%

Save 58%

Carla™ | Floral Midi Dress with Puff Sleeves

$214.95 $89.95 Save 58%

Save 63%

Cayetana™ | Long Dress

$214.95 $79.95 Save 63%

Save 47%

Vera - Shimmer Satin Long Dress

$189.95 $99.95 Save 47%

View all

View all
15 products

Made for the coast

Effortless coastal style

Every piece is chosen for the way it feels as much as the way it looks — soft, breathable fabrics designed to move with you from the shore to everyday life.

With love,
The Ellis Family

Free Shipping

Free shipping on every order across Australia this week only, delivered straight to your door.

30-Day Money-Back Guarantee

Shop with confidence. Every order comes with a 30-day money-back guarantee, so you can try us risk-free.

100% Secure Payments

Trusted, secure payment options so your information stays protected at all times.

Casual women's dress with floral print.